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About Moniker

About Moniker Guitars

Moniker Guitars believes your instrument should be as unique as the music you make with it. That’s why we build custom electric guitars and basses that you can design online using our simple customization tool. Choose your guitar’s shape, color, parts and pickups and even personalize it with custom text or graphics. Our team of dedicated guitar enthusiasts, musicians and luthiers build the guitars at our shop in Austin Texas and ship them to your door.

Moniker Guitars was founded in 2011 by two high-school friends obsessed with the guitar. Kevin Tully and Dave Barry decided to launch the company in Austin TX – a city with the perfect blend of music, entrepreneurship and BBQ. The goal was to make quality, customizable electric guitars and basses accessible to musicians of all skill levels and wallet-thickness. To date, Moniker has built guitars for bands such as The Devil Wears Prada, Lord Huron, Blue October, The Mowglis’, The Sword, and many many more.

Read more about our story over at and watch the video below for a view behind the curtain.


About Our Team

Kevin Tully

Owner / Founder

Mason Mansfield

Head of Production / Luthier

Steve Flynn

Sales / Artist Relations

Tednoir Martinez


Danny Pruitt

Luthier / Procurement

Andy Arazoza


Austin Sears

Austin Sears


Ross Graham



Tone Dog